The Gary Vee 003 is the latest collaboration between K-Swiss and the famed entrepreneur. Dubbed as ‘Sneakers for CEO’s’ the K-Swiss collaboration with Gary Vee is aimed at the next generation of hustlers and entrepreneurs. The Gary Vee 003 is based upon the legendary K-Swiss Classic 88, a timeless icon in the sneaker game. For the first time in its 50 year history, the K-Swiss Classic 88 is presented in a knitted upper for comfort and breathability, while retaining the heritage design DNA of the three-piece toe, D-rings and rubber outsole. The Gary Vee 003 employs one of Gary’s best known philosophies, ‘Clouds & Dirt’, as the theme, with K-Swiss’ 5-stripe branding in alternate blue and brown, representing the clouds and the dirt. If you want to reach the clouds, you have to spend time in the dirt. The sneaker includes other hidden gems relating to the theme, for the wearer to discover for themselves.